I am a fan of both the PC and Apple computers, I own both. I think they are both great and have both pro and cons. I have noticed the recent commercials for these two battlers. In the Mac commercials they make Apple look young, cool, hip and laid back. To me, they are marketing to the younger and 20 something crowd. They make the PC look old, boring, not up-to-date and like a frenzy. They do a good job of this too. I don’t agree with they image the present for the PC, but they do make the Apple look more appealing.
I have been thinking about this topic for a while and wondering if the PC was going to try and defend itself, and then yesterday it happened. The PC came out with a commercial with the same guy that plays the “PC” on the Apple commercials. It showed an array of people who said that “they were a PC.” From celebrities, foriegn people, political leaders, young people, old people and much more. The message was upbeat and proud. I do like the way that the commercials supported PC and didn’t put anyone else down.
Both of these companies did a good job with public relations department on how they spoke to their public and portrayed their business. Who is better? I guess we’ll have to wait and see.