PC or Mac?

I am a fan of both the PC and Apple computers, I own both. I think they are both great and have both pro and cons. I have noticed the recent commercials for these two battlers. In the Mac commercials they make Apple look young, cool, hip and laid back. To me, they are marketing to the younger and 20 something crowd. They  make the PC look old, boring, not up-to-date and like a frenzy. They do a good job of this too. I don’t agree with they image the present for the PC, but they do make the Apple look more appealing.

I have been thinking about this topic for a while and wondering if the PC was going to try and defend itself, and then yesterday it happened. The PC came out with a commercial with the same guy that plays the “PC” on the Apple commercials. It showed an array of people who said that “they were a PC.” From celebrities, foriegn people, political leaders, young people, old people and much more. The message was upbeat and proud. I do like the way that the commercials supported PC and didn’t put anyone else down.

Both of these companies did a good job with public relations department on how they spoke to their public and portrayed their business. Who is better? I guess we’ll have to wait and see.

History fails to honor a pioneer

I recently had to write a paper over the development of PR throughout history. I choose to select three key individuals from 1900 to the present and focus on their contributions to the profession. As I was doing my research I wondered who had founded Public Relations Society of American. I found my answer in Rex Harlow.

Rex founded the American committee on Public Relations which then became PRSA. He served as president and then sat on the board. He also wrote over 75 books on public relations, edited, published and founded such journals as Public Relations Research Review and Public Relations Journal (along w/ many many more). He also wrote the code of ethics that the PRSA uses. He received his doctorate at Standford and then started a PR department there.

He did so much for the field of PR. Provided knowledge for the public, increased education and founded a society that we use a great deal today. But when I was looking for information on him through on line journals I found nothing. When I searched a more broad spectrum, the world wide web, I found only a minimal amount of information. Even going on the PRSA site there was nothing. I am extremely disappointed in this. Why is it that we don’t have that much information about him? I would that think someone who contributed to much to PR would be a well known pioneer. I would love to see more written about him so that we can commemorate the time he spent to our profession.

The Niche of Networking

The power of networking is not only essential to one’s success as a PR practitioner, but also for anyone in any field. When working in the field of public relations building and maintaning relationships is vital. For example, you never know when your going to need a person working in the media field to do you a “favor.” It is easier to get your information out to the public when you have connections with all different people. When people like and know you they will normally get your information out before others.

Also, being young I feel that it is essential for me meet people in the interest of my future career. I currently met a man at work when we were hosting a baseball tournament and gave him my card and told him if they were ever looking to hire someone in the PR field to keep me in mind. He sent me an email a couple of weeks ago, keeping in touch. You never know when your going to need these connections to promote your business or just yourself.

I feel that more times than not it is easier to not be polite to people, but I have seen it can get you far. It’s not hard to say hi and smile at people, or start off a simple conversation. You never know who your going to run into, or what your going to find out.

The Beginning

I thought that I would tell write about what started me out in the path to a public relations career. When I was younger I was watching What Women Want with Mel Gisbon. I loved what he did for his job in the movie. His job was more on the advertising side of PR, but it intrigued me. He had to make a pitch to a room full of women about a product. He was given a “media” stlye type of kit and then they made up an idea to pitch. I just loved the creativity and the challenge of it all.

When I got older poeple always told a me that I should major in PR in college. I’m excited because this degree will open the doors for many opportunites for me. The field is so vast and you can take in  into many different fields. Whether it’s advertising, investor relations or publicity. Another movie that comes to mind, that I saw recently, is Handcock. It’s always interesting to get to see what your life will be like in the future.

“Watch for falling glass”

I have been brought up to believe that I can do anything that I set my mind to. So, for me that means if a guy can do it than so can I. When I learned that the PR profession was women dominated I was a little relived knowing that the women before me have proved themselves and sequed a way for people to follow them. But in some aspects it is kind of intimidating know that I will have to compete with thousands of women for a position, because lets face it, women are ruthless. Even though this career is dominated by women there is still the case of the glass ceiling. I feel like we as a society should have already reached a point at which this should not be an issue. Especially as a managerial job, as PR is, if so, someone has the same qualifications and performs the same work, no matter if your a man or woman, you should get paid the same.

After reading the Livingston Communication blog on this issue…I see that even though the profession is 90 percent women, much of the upper managment positions are still dominated by men. I wonder with my generation (the y generation) more and more women graduating from college and continuing their education there will be a break down of this ceiling.

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