Then the statement was made by a member of Walmart upper echelon “he was only part-time” like if it had been a full time employee it would have been any different. Why did they not have their PR department council him before he went out and spoke to the public? As a practitioner you need to council your management and make sure that they say everything exactly right when it comes to matters like this. I am not blaming the PR department for this because they cannot control exactly what was said, but come on!

I think that newsletters can be a very important part of a company, if used correctly. I think that they help despense information and people can look forward to getting the letters on a regular basis. It can also help bring in other companies that maybe didn’t know what all you could offer them. It also helps create a sense of family. I am excited to see how it turns out and I also think it is a great thing to put in my portfolio.

The PSA that I really enjoyed watching was the “No Vote” campaign for this election. They really hit home and reached a lot of people. I also think it is interesting how people are watching things like this on YouTube at a greater rate than on television. If it were my company I would rather produce a PSA than a VNR at all.

Internal relations, which deals with employee communication is extremely important to a companies success. go2 provides many good benefits of having good internal communication. I have provided a summary of some of the benefits:

First of all, this type of communication allows for better customer service because only an informed staff will be able to accurately relay information to its customers. Second, “communication permits clarity of purpose.” When employees understand their expectations and link to their company and its goals it is easier to navigate successful change. Also, one of the most important aspects is that this communication boosts employee motivation and dedication. When companies communicate with their employees, on a regular basis, they feel valued and a part of a team. When their opinions are taken into account they feel that they are more connected with the ideas. Therefore, more energy and effort are put into seeing that those tasks get carried out. When employees feel appreciated they take ownership in the company’s goals, which leads to eventual success.  Another benefit is that “communication fosters teamwork.” When a business communicates a companywide mandate all team members will share the same ultimate goal, which then makes sure that all energies are focused on that one objective. Communication is not just done from the top-down, two-way communication is the most effective and produces the most result. That is why “communication inspires productive staff input.” Like the old saying goes “two heads are better than one.” Think of all the information that employees possess on different aspects of their company. If a company does not encourage or allow two-way communication to take place they are losing valuable resources because any feedback has the potential to make a huge difference in a company’s bottom line. Many times employees who are out there in the field and talk with each other every day have the most knowledge about what could make the company more effective. They are able to provide an internal as well as external perspective. Lastly, if nothing more, communication exhibits integrity and honesty about a company’s leaders. When a company does not communicate with their employees it breeds mistrust and the company is not able to prevent rumors. When information is not given to them they fill in the blanks with negative information. When employees feel that their employer is being open, honest and providing them with information, a sense of trust is established. This in turn makes employees feel valued, which leads to greater work ethic. As one can see, a company can greatly benefit from doing something as simple as talking with their employees. As Brandon C. Michael states it, “employee communication is no longer “nice to do”; it is critical to success.”  After researching this topic, I have a great interest in maybe doing this some day for the company I work for. I think that it would be great to help the company I work for engage their employees and have great moral. I think that this should be a top priority for many CEO’s.

With the SMNR one is able to add pictures, video, RSSfeed, sound clips, graphs, statistics, other website links, quotes and more. These are also more convenient because they allow for optimized searches because you can include tags with the release. Two-way communication is easier and more useful than the old press release. The verdict is still out and the cons that come along with this type of new release, and even though 75% of journalist and bloggers would like to receive this type of new release most don’t. The only set back that I could think of would be that it could be some what time consuming to create a press release like this. I do believe that not all press releases call for this extreme information, but when one does it is very useful. The SMNR is still in the infancy stage and we will see where it goes from here.

Basically the two break up and Jennifer Aniston’s role wants to prove to Vince Vaughn – her boyfriend, that he really needs her. Well, instead of just talking to him (even though I probably would want to do the same thing!) she does all these things like bringing a date home to make him jealous. By the end of the movie Vince sets up this romantic dinner and he tells her how he feels and she says she doesn’t feel the same. It just sad that this relationship might have been able to been savaged if there was good communication.

Without having good two-way communication a relationship, business or organization will break down. If people don’t talk other people assume things and a domino effect happens. I hope that I didn’t ruin the movie for anyone!

So, how is the Institute introducing new leaders? Well, the board has introduced this new body to provide needed leadership to their research program. The first class of inductees is important and helpful to the group because they will provide a new ideas for research and help give guidance to the research already being conducted. So many people just assume things about public relations and if the Institute is able to provide the public and skeptics with factual knowledge on our practice it will help give us a leg to stand on. It will be exciting to see what these new inductees offer the program. Their backgrounds in public relations, either in the practice or teaching of it, is expansive and impressive.

With technology changing at such a fast pace media kits are begining to move from hardcopies to virtual. Most companies should, if they do not, transfer their media kit to online. Here is why:

-Printing out media kits take time and money. A company must pay for printing, ink, paper and an employee for the time it takes to make the kit. Also, when new information goes out they must update it and resend it.

-Media kits are only available if the media contacts the company and ask for one or if the company gives one out.

-With the kits costing money to print out, usualy, companies can put so much information in the kit.

-Reports desk are piled with papers and a hardcopy media kit can get lost in the mess.

If a company has its media kit online it can combat many of these problems:

-First of all, the company does not have to shell out money to print of the kits. They simply put them online and make it available to print off. This way the cost transfers to the reporter, saving the company tons of money.

-Secondly, all the practitioner has to do is go online and update the material with a touch of a button. They don’t have to resend any more information out.

-Third, since the media kit is online anyone can access the kit. A company is able to provide to many more publics their kit than what they origianlly had.

-Fourth, since the media kit is online it will not get lost on a reporters desk and they can pull it up anytime…late at night, early in the morning when there at home ect.

These are just some of the ways having your media kit online can benefit a company.

Social responsibility is extremely important here because more and more people are looking at what companies are doing for the society when they are buying products. For personal choice I would rather buy from a company that is doing its part to help my community and trying to be as green as possible. I think that being socialy responsible isn’t something that should be reccommended, its something that should be inforced.

Looking at PRSA’s code of ethics is a good guideline for all pracititioners to follow. The have characteristics that practitioners should have and they also have provisions that we should follow.