After viewing public services annoucements and VNR’s, in my personal opinion, PSA’s are more effective. I feel like PSA connect with their auidence more and are more interesting to watch. I think that VNR’s are boring, cost way too much to make and aren’t as effective. As a viewer, I would much rather watch a PSA than a VNR.
The PSA that I really enjoyed watching was the “No Vote” campaign for this election. They really hit home and reached a lot of people. I also think it is interesting how people are watching things like this on YouTube at a greater rate than on television. If it were my company I would rather produce a PSA than a VNR at all.
naks12 Said:
on November 16, 2008 at 8:13 pm
I agree that PSA’s are more effective if done right. So many PSA’s come out and are just so dumb that I can’t help but lose faith in PSA’s. It all really just depends on the topic of the PSA and how it is put together.