The Institute for Public Relations is introducing new leadership. The Institute for PR is a nonprofit group that documents and does research for the public relations field. They then provide this information to practitioners, educators, researchers and their clients. With the help of this company, their effort and research I hope that public relations will be on its way to a “true profession.”
So, how is the Institute introducing new leaders? Well, the board has introduced this new body to provide needed leadership to their research program. The first class of inductees is important and helpful to the group because they will provide a new ideas for research and help give guidance to the research already being conducted. So many people just assume things about public relations and if the Institute is able to provide the public and skeptics with factual knowledge on our practice it will help give us a leg to stand on. It will be exciting to see what these new inductees offer the program. Their backgrounds in public relations, either in the practice or teaching of it, is expansive and impressive.
