To help promote and get essential information out to the public about their company the public relations staff is in charge of creating a media kit. A media kit provides the media with information about the company including fact sheets, annaul reports, promotion material for ads, demographics that the company reaches, news releases, biographical information about employees, pictures and logos, clips from the media about the organization and much more.
With technology changing at such a fast pace media kits are begining to move from hardcopies to virtual. Most companies should, if they do not, transfer their media kit to online. Here is why:
-Printing out media kits take time and money. A company must pay for printing, ink, paper and an employee for the time it takes to make the kit. Also, when new information goes out they must update it and resend it.
-Media kits are only available if the media contacts the company and ask for one or if the company gives one out.
-With the kits costing money to print out, usualy, companies can put so much information in the kit.
-Reports desk are piled with papers and a hardcopy media kit can get lost in the mess.
If a company has its media kit online it can combat many of these problems:
-First of all, the company does not have to shell out money to print of the kits. They simply put them online and make it available to print off. This way the cost transfers to the reporter, saving the company tons of money.
-Secondly, all the practitioner has to do is go online and update the material with a touch of a button. They don’t have to resend any more information out.
-Third, since the media kit is online anyone can access the kit. A company is able to provide to many more publics their kit than what they origianlly had.
-Fourth, since the media kit is online it will not get lost on a reporters desk and they can pull it up anytime…late at night, early in the morning when there at home ect.
These are just some of the ways having your media kit online can benefit a company.
